Reuters Institute prova ad analizzare l’effettiva diffusione delle fake news in Europa.
None of the false news websites we considered had an average monthly reach of over 3.5% in 2017, with most reaching less than 1% of the online population in both France and Italy. By comparison, the most popular news websites in France (Le Figaro) and Italy (La Repubblica) had an average monthly reach of 22.3% and 50.9%, respectively; The total time spent with false news websites each month is lower than the time spent with news websites. The most popular false news websites in France were viewed for around 10 million minutes per month, and for 7.5 million minutes in Italy. People spent an average of 178 million minutes per month with Le Monde, and 443 million minutes with La Repubblica—more than the combined time spent with all 20 false news sites in each sample; Despite clear differences in terms of website access, the level of Facebook interaction (defined as the total number of comments, shares, and reactions) generated by a small number of false news outlets matched or exceeded that produced by the most popular news brands. In France, one false news outlet generated an average of over 11 million interactions per month—five times greater than more established news brands. However, in most cases, in both France and Italy, false news outlets do not generate as many interactions as established news brands.
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